But let’s dig a little deeper, beneath the gloss. Mad Men is a step back into another era, a different time. We know what we can expect. Their way of living was simpler and slower than the hustle and bustle of today’s technology and lifestyle demands. Perhaps this is what pulls us into the show, being able to unplug online and sink into our sofa’s, watching their world unfold. They have safe jobs during the birth of corporate America.They work but can have a smoke and a drink during a stressful workday. They live during a time when the economy was honest and a man came home to dinner.

It’d be delusional, though, to want to be in that world. While it’s nice for an escape, the social barriers regarding civil rights had yet to be broken down. Women had few options for a career or lifestyle. Besides, using a typewriter could be cumbersome.

What’s interesting is the show’s premise. It’s at the dawn of advertising with the rise of television. Marketing is about clever slogans, jingles and commercials. Now, that method is dying as we Tivo and block out direct marketing noise. Instead, we connect online through social media, talking directly with those creating the content we’re interested in. So while we watch Don Draper swagger through the birth of his advertising age, we are now experiencing the decline of his time.

What we can embrace are the show’s old world fundamentals, great style and substance. We could use more of this today, with everyone capable of participating online with these new tools now at our fingertips. So while we enjoy the show, we can also bask in the new technology that has allowed us to savor the moment.

What I find striking about the show, however, is the cinematic look and feel of it. Everything looks clean, shiny and new, which it was at that time. The actors and actresses look terrific, reflecting the period’s economic boom. Their style and fashion adds to their glamour of casual smoking, sex and booze, specifically for Don and Betty Draper. It’s not that they are wearing anything trendsetting or fashion forward for that era, but wearing something that is iconic and timeless for everyday use. The men are usually wearing dark colored, slim fitting, two button suits with skinny ties, complimented with a white dress shirt. It’s a sleek, simple look that defines that era and attitude, which looks fresh and modern today.

There’s been a growing interest with the Mad Men 1960’s style with the show’s audience, but also on the runways with fashion designers such as Michael Kors. Banana Republic had a splashy campaign tied in with this season’s premiere, hoping to cash in on the Mad Men frenzy and their own classic look. Personally, I like the custom tailored, slim fitting suits and skinny ties with a clean white shirt and French cuffs. There’s a simple elegance I find refreshing. It’s a look that can be a foundation for any man’s wardrobe, never going out of style like a fad, but proven to be a long term, quality investment.

So for those of you out there familiar with the Mad Men series and style, what are your thoughts? Do you feel like getting a skinny tie or a fedora and think “What would Don Draper do?” Do you like that classic look or go for something else?