Home > Deo Veritas, Men's Dress Shirt Guide > Why We Design Online | Dress Shirts You Create

Why We Design Online | Dress Shirts You Create

September 16th, 2009

A few months ago, I was shopping for a dress shirt at Nordstrom’s. After diligently perusing through seven or eight various shades and fabrics for about a ½ hr, I narrowed it down to four choices. Of the four, I wanted a slim fit so that narrowed down my selection to two designers, Calvin Klein and Hugo Boss. I then had to dig through the stacks of shirts and find the proper shirt size (16 32/33).

I’ve learned the hard way that no two designers measure the same, each with their own sizing quirks. The Calvin Klein felt baggy but it was supposed to be fitted and the Hugo Boss was long on the sleeves, reaching my thumbs. I tried on a shorter sleeved Boss and it still was a little long but the only size they had left. After spending almost two hours looking for one shirt, I was pressed for time and compromised, going with the Boss.

I think the ordeal I’ve just described has probably happened to you as well. We’ve all spent time at a store looking for dress shirts and took the time to make sure it’s the right one, which can become a lengthy process. You may even skip trying it on and just find the size, only to find out later at home it needs to be returned or your stuck with an ill fitted shirt. It’s common for ready made shirts not to fit correctly, each with a unique flaw. Getting shirts tailored is great but that extra cost and time cause a lot of us to think twice.

I want my dress shirt to be unique, expressing my personality. Most importantly, I want it to fit right. A well fitted shirt makes anyone look better, complimenting their features, making a strong impression but also making you feel comfortable and confident as well. There’s nothing wrong with an edge in the office or the nightclub.

Well, I think it’s time we stopped compromising. It’s time to get the dress shirt we want, from the exact fit and finish, to the fabric, the cuff design and whatever else we can think of. Why? Because now we can.

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We at Deo Veritas have come up with the ultimate solution. You can now design your own dress shirt online. The fabric we use is high end without the high end prices: Italian spun cotton from Tessitura Monti. We also offer a wide array of colors and patterns. The key to all of this is while you design your shirt, from the collar to the cuff, you will be able to see the changes during the shirt creation. Our rendering software shows you the exact image of your future shirt. What you see, is what you get. Another great feature is the sizing. You can go with the standard sizing offered by ready made shirts or you can take the extra step and use a tape measure. We offer direction on how to measure yourself, which takes about 10 minutes. We also recommend you include your height and weight, so we can get it sized perfectly. You can then save this feature into your profile so it’s a one step exercise.  Patrick Tuttle, a men’s style and fashion writer at Gearpatrol, posted this  review on our process and shirts.

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What we want to provide you is an online, custom tailored experience in our dress shirts, providing the old world tradition of a tailor’s cut, but from your own home at your own leisure. We are empowering our customers to get what they want, when they want it, without any compromise on quality. It’s a place where technology meets tradition and we want you to be a part of it.

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