A good rule of thumb when looking for inspiration for your wardrobe, is not the current fad in the nearest Details magazine, but looking back on someone that did it better. A time when dressing well was expected but also had rules that were meant to be broken, letting an original shine that much brighter from those afraid to take chances. During mid century America, James Dean was one of those. He didn’t care about keeping himself pretty like his fellow actors, but got dirty and real. Living life, instead of fearing it, is what makes him a style icon and much more.

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Author: Amar Categories: Uncategorized Tags: 1950's, classic mens style, classic style clothes, James Dean, james dean car, james dean style, live life, men's fashion, men's style, mens wardrobe, originality, style icon
Building a wardrobe that won’t go out of style is a long term investment, helping to keep your clothing budget in line while looking your best. The first step, however, is understanding the basics, the fundamentals in which to build from. You need to rely on a few stock items that can be used for any situation. Following are the 10 must have, absolute, fundamental items that every man should keep on hand – and on the rest of his body.
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Author: Amar Categories: Uncategorized Tags: banana republic, cary grant, chinos, converse, george clooney, gray suit, gregory peck, j crew, jack purcell, john varvatos, khakis, mans wardrobe, men's style, mens clothes essentials, mens wardrobe, must have men clothes, polo, sport coat, white dress shirt
As you already know, we’re a fan of AMC’s Mad Men series. There’s something about its classic style we find appealing, from the office furniture to their timeless suits. Even the accessories make an impression: tie clips, collar pins and cuff links all finding their place again in a man’s wardrobe. Of course, the snappy writing ties it all together, along with the undercurrent of sexual tension simmering beneath Don Draper’s fearless gaze.

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Author: Amar Categories: Uncategorized Tags: 1960's, AMC, direct marketing, Don Draper, inbound marketing, internet marketing, Mad Men, men's fashion, men's style, online marketing, social media, television, typewriter
During Christmas break, I laid low with the family. I got lazy, had too many beers and enjoyed a terrific dinner hosted by my brother’s wife in the warm glow of California. On the other hand, Deo Veritas’s founder and CEO, Vinnie Sikka, made the 15 hour journey to Hong Kong to pay a visit to our tailors.
He wants to share his journey, giving an inside view on what it takes to craft a hand made shirt by our seasoned experts. Along with some of the spoils Hong Kong has to offer.
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Author: Amar Categories: Uncategorized Tags: custom tailor, Deo Veritas, designing shirts, dress shirt patterns, expert tailors, fabrics, hong kong, making dress shirts, office, shop, tailors, work
There’s nothing more classic than the button down dress shirt. We all have them hanging in our closets, ready at a moments notice. They’re used everyday in a variety of situations. At the office. Dinner with a lady. Your buddy’s wedding. At the bar sipping cocktails.

They’re also an investment. After taking the time to find the right shirt (color, collar, fit, fabric, etc), we need to make sure it lasts longer than our last girlfriend. There’s no reason to dent your wallet on a new dress shirt because it wasn’t taken care of. Here’s what you need to do.
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After a New Year’s booze bash, we remember our fresh resolutions and make grand plans, euphoria evaporating our hangover. Soon, however, optimism fades, boredom sets in and we dismiss our hopes, facing long nights and short days, plodding towards Spring. We see the sun and consider it a minor miracle.

This year it’s going to be different. Instead of overwhelming yourself with a list and the inevitable let down, we’re going to provide you some tips on how to make things happen. We know it’s the dead of winter but so what. Let’s get it done and do it with purpose.
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Deo Veritas wants to wish our readers a Merry Christmas. We hope you’re enjoying the holidays with family, loved ones and friends. Thank you for your support and we hope to continue to provide you with helpful content on men’s fashion and lifestyle.
And remember, lay off the Eggnog. Have an Old Fashioned instead, slip on a crisp dress shirt and then position yourself beneath the Mistletoe. Good things will happen, promise.

It was frigid when I stepped outside, but I was feeling mellow, content. I had left Old Town Social after a few Manhattan’s, the mood still lingering. I was doing good, mid winter nothing but a rumor.
I had planned to be there for only a short while and needed something to give me a kick, something to stir the consciousness. Beer wouldn’t do it but a Manhattan would – a classic that gets the job done. The attractive waitress purred rye or bourbon? Wild Turkey Rye please.

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Author: Amar Categories: Uncategorized Tags: Angostura bitters, cocktail, Italian vermouth, libation, manhattan, manhattan drink recipe, manhattan ingrediants, mixed drink, mixed drink tips, rye whiskey, winter alcohol drink
I was faced with the dilemma of buying a new pair of dress shoes, replacing my dear Ecco’s, or having them repaired. I first bought them about four years ago because I was developing plantar fasciitis, caused by wearing poorly designed dress shoes while pounding the city streets to and from work. My doctor prescribed insoles and recommended I get a pair of Ecco’s: my feet haven’t stopped thanking me since

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Author: Amar Categories: Uncategorized Tags: dress shoes, Ecco shoes, mens dress shoes, mens dress shoes repair, plantar fasciitis, resole shoes, resoling, shoe cobbler, shoe leather repair, shoe repairing, shoe tips
When looking for a dress shirt, it can be confusing sometimes because there can be too many choices. After narrowing it down to the right color, collar and fit, the dress shirt’s fabric comes into the equation. I’m going to give you a primer on what to look for regarding fabrics, since it can determine how you keep your cool during a summer afternoon or how you look at that swanky new restaurant with the lady friend.

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Author: Amar Categories: Uncategorized Tags: broadcloth dress shirt, button down collar dress shirt, formal shirts, herringbone dress shirt, men's dress shirts, men's fashion, men's fashion tips, mens blended shirt, mens cotton shirt, mens linen shirt, Oxford dress shirt, pinpoint dress shirt, ply, poplin dress shirt, royal oxford dress shirt, shirt fabrics, thread count, twill dress shirt, two ply, wrinkle free shirts