Keeping a thick, brick wallet in your back pocket doesn’t do your spinal alignment any favors when sitting down. This imbalance causes lower back pain. Then again, having it jammed in your front pocket doesn’t compliment your appearance. A flat wallet solves these issues and has less room for overload, so you can travel with the bare necessities. Less baggage is always a good thing. So I started looking.
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When putting together your suit, the options are endless. The smallest details determine its look and comfort and ultimately, the impression you make. Details are in the genius. Adding a pocket square will enhance your appearance, providing you some pop and a subtle elegance.

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A man that doesn’t have at least one dress shirt at his disposal, needs to take a hard look at his wardrobe and wonder where he went wrong. A dress shirt can be worn in many situations, never failing but helping your appearance and the impression you make. It can give you polish and dignity when the jeans are faded and the beard scruffy.

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Author: Amar Categories: Uncategorized Tags: custom dress shirt, Deo Veritas, dress shirt fitting guide, how to measure dress shirt, Johnny Depp, measure length, mens fitted dress shirt, mens slim dress shirt, online tailor, shirt sizes, tailored dress shirt
A good rule of thumb when looking for inspiration for your wardrobe, is not the current fad in the nearest Details magazine, but looking back on someone that did it better. A time when dressing well was expected but also had rules that were meant to be broken, letting an original shine that much brighter from those afraid to take chances. During mid century America, James Dean was one of those. He didn’t care about keeping himself pretty like his fellow actors, but got dirty and real. Living life, instead of fearing it, is what makes him a style icon and much more.

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Author: Amar Categories: Uncategorized Tags: 1950's, classic mens style, classic style clothes, James Dean, james dean car, james dean style, live life, men's fashion, men's style, mens wardrobe, originality, style icon
Building a wardrobe that won’t go out of style is a long term investment, helping to keep your clothing budget in line while looking your best. The first step, however, is understanding the basics, the fundamentals in which to build from. You need to rely on a few stock items that can be used for any situation. Following are the 10 must have, absolute, fundamental items that every man should keep on hand – and on the rest of his body.
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Author: Amar Categories: Uncategorized Tags: banana republic, cary grant, chinos, converse, george clooney, gray suit, gregory peck, j crew, jack purcell, john varvatos, khakis, mans wardrobe, men's style, mens clothes essentials, mens wardrobe, must have men clothes, polo, sport coat, white dress shirt
As you already know, we’re a fan of AMC’s Mad Men series. There’s something about its classic style we find appealing, from the office furniture to their timeless suits. Even the accessories make an impression: tie clips, collar pins and cuff links all finding their place again in a man’s wardrobe. Of course, the snappy writing ties it all together, along with the undercurrent of sexual tension simmering beneath Don Draper’s fearless gaze.

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Author: Amar Categories: Uncategorized Tags: 1960's, AMC, direct marketing, Don Draper, inbound marketing, internet marketing, Mad Men, men's fashion, men's style, online marketing, social media, television, typewriter
During Christmas break, I laid low with the family. I got lazy, had too many beers and enjoyed a terrific dinner hosted by my brother’s wife in the warm glow of California. On the other hand, Deo Veritas’s founder and CEO, Vinnie Sikka, made the 15 hour journey to Hong Kong to pay a visit to our tailors.
He wants to share his journey, giving an inside view on what it takes to craft a hand made shirt by our seasoned experts. Along with some of the spoils Hong Kong has to offer.
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Author: Amar Categories: Uncategorized Tags: custom tailor, Deo Veritas, designing shirts, dress shirt patterns, expert tailors, fabrics, hong kong, making dress shirts, office, shop, tailors, work
There’s nothing more classic than the button down dress shirt. We all have them hanging in our closets, ready at a moments notice. They’re used everyday in a variety of situations. At the office. Dinner with a lady. Your buddy’s wedding. At the bar sipping cocktails.

They’re also an investment. After taking the time to find the right shirt (color, collar, fit, fabric, etc), we need to make sure it lasts longer than our last girlfriend. There’s no reason to dent your wallet on a new dress shirt because it wasn’t taken care of. Here’s what you need to do.
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After a New Year’s booze bash, we remember our fresh resolutions and make grand plans, euphoria evaporating our hangover. Soon, however, optimism fades, boredom sets in and we dismiss our hopes, facing long nights and short days, plodding towards Spring. We see the sun and consider it a minor miracle.

This year it’s going to be different. Instead of overwhelming yourself with a list and the inevitable let down, we’re going to provide you some tips on how to make things happen. We know it’s the dead of winter but so what. Let’s get it done and do it with purpose.
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Deo Veritas wants to wish our readers a Merry Christmas. We hope you’re enjoying the holidays with family, loved ones and friends. Thank you for your support and we hope to continue to provide you with helpful content on men’s fashion and lifestyle.
And remember, lay off the Eggnog. Have an Old Fashioned instead, slip on a crisp dress shirt and then position yourself beneath the Mistletoe. Good things will happen, promise.
